okt 18, 2018 | Corporate Communication
“Branding är inte bara det operativa arbetet som utförs av marknadsavdelningen” Ett starkt varumärke byggs huvudsakligen på en kundfokuserad strategi där distinkta och relevanta varumärkesegenskaper kommuniceras till mottagarna, so far so good. Men, om vi...
okt 8, 2018 | Public Affairs
På årets internationella branschträff för PR-branschen, ICCO Global Summit i Dublin 4-5 okt, är det framförallt ett ord som frekvent återkommer bland föredragshållare och i diskussioner – Förtroende (Trust). Förtroende för verksamheter och varumärken, förtroende för...| Kaka | Varaktighet | Beskrivning |
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