Crisis Communication Strategy 

We help you build confidence through deliberate action.

During a crisis situation, several stakeholder groups need quick and factual information, which requires everyone within the organisation to understand their role and responsibility. A crisis communication strategy consists of a plan and various relevant policies, primarily aiming to prepare and thereby create security for the organisation in the event of a crisis.

Why is it important to have a crisis communication strategy?

  • It creates internal security in a difficult situation
  • It provides clarity regarding roles, responsibilities, and messages during a crisis
  • It clarifies efforts and activities before, during, and after a crisis
  • It provides external clarity and strengthens trust in the organisation
  • It allows for discussions on handling difficult issues before they arise

Examples of what we can help you with

  • Identification and support for spokespersons
  • Concrete action plan based on specific selected scenarios
  • Management of various communication channels
  • Procedures and activities before, during, and after the crisis
  • Central key messages and focus areas
  • Development of checklists, templates, and policies to support communication
  • Documentation of compiled crisis strategy documents

Do you want to know more? Contact one of us:

Linda Molin

Linda Molin

CEO and Partner

Thomas Pålsson

Thomas Pålsson

Partner and Senior Consultant