Crisis Communication Strategy 

During a crisis situation, several stakeholder groups need quick and factual information, which requires everyone within the organisation to understand their role and responsibility. A crisis communication strategy consists of a plan and various relevant policies, primarily aiming to prepare and thereby create security for the organisation in the event of a crisis.

Why is it important to have a crisis communication strategy?

• It creates internal security in a difficult situation
• It provides clarity regarding roles, responsibilities, and messages during a crisis
• It clarifies efforts and activities before, during, and after a crisis
• It provides external clarity and strengthens trust in the organisation
• It allows for discussions on handling difficult issues before they arise

Examples of what we can help you with

• Identification and support for spokespersons
• Concrete action plan based on specific selected scenarios
• Management of various communication channels
• Procedures and activities before, during, and after the crisis
• Central key messages and focus areas
• Development of checklists, templates, and policies to support communication
• Documentation of compiled crisis strategy documents