Holistic approach to your communication challenges
PR, or Public Relations, is about building and nurturing relationships with employees, customers, owners and decision makers in society. The right communication increases trust and helps a business achieve its goals.
Aspekta has the knowledge and tools needed to communicate with all stakeholders that influence an organisation. Our consultants include both generalists with a broad knowledge of communications and specialists in areas such as crisis management, investor relations and lobbying.
We offer the following services:
Managing crises and risks
Creating attention
Preparing an IPO
Manage your business with the help of communication
Follow societal attitudes and trends
Influence political decisions
Improve your reputation
Gain support for the change within your organisation
Managing crises and risks
Need
All organisations can be affected by crises. How they are handled is crucial for the long-term confidence of the business. Initial mistakes are usually forgiven; however, there is little patience with bad crisis management.
Solution
Good crisis management is founded on thorough preparation. Making an inventory of potential crisis topics, preparation of plans and training contribute to making it possible for an organisation to cope with the unexpected.
Examples of how Aspekta can contribute:
• Risk assessment and prevention strategies
• Manual for crisis communication and training
• Emergency response, media function
Benefit
An organisation that is aware of the threats a crisis can mean and which has been trained can handle challenges better.
Creating attention
Need
In today's media noise, the added value of one additional advertising dollar is limited, while money spent on PR, social media and new channels is often well invested.
Solution
What is newsworthy in your business? There are always good stories to tell, but the key is finding the right angle for the target group's interest.
Examples of how Aspekta can contribute:
• Creative idea generation workshop
• Media contacts
• Social Media activities
Benefit
Promotional efforts build a deeper relationship with the target groups than other marketing, which contributes to increased loyalty to the brand or product.
Preparing an IPO
Need
An IPO (Initial Public Offering) is a busy time for management that requires additional support and resources, as well as well-trimmed cooperation between the company's various advisers.
Solution
Developing an elaborate communication plan, clear motives and messages as well as questions and answers is an important process that focuses on the difficult issues, risks, and how the company's potential is best described.
Examples of how Aspekta can contribute:
• Communication plan for IPO
• Message training, questions & answers
• Templates for reports
Benefit
A well-prepared process makes sure there are no surprises during the intense marketing phase, and also increases the company’s visibility.
Manage your business with the help of communication
Need
A well-functioning internal dialogue contributes to increased commitment, understanding of the business goals and accountability for the achievement of those goals. A communicative leader is better placed to achieve results.
Solution
Few are naturals. Most leaders spend time preparing, training for performances and carefully planning messages, channels and strategies. An external advisor is an important support in this process.
Examples of how Aspekta can contribute:
- advice
- attitude surveys
- plans for internal communication
Advantage
Strong communicative leadership contributes to making it easier to recruit, retain and train employees.
Follow societal attitudes and trends
Need
Society is changing and it is important to keep up. An example is the car industry, where the environmental debate pushed the focus from horsepower and performance to emissions and environmental effects. Another example is food and the debate about additives and sugar.
Solution
Structured intelligence is necessary. Furthermore, areas with the greatest potential for impact on operations should be identified.
Examples of how Aspekta can contribute:
- analysis of issues, networks and scenarios
- continuous monitoring
- early warning services
Advantage
Intelligence provides the ability to identify new initiatives at an early stage, which both provides the opportunity to influence the formulation of new laws and regulations and allows the business more time to adapt and respond.
Influence political decisions
Need
Political decisions in the EU, the national parliament or the local council can quickly change the rules of the game for a business. It can be decisions concerning almost anything - from the substances that are approved in food production to plans for construction.
Solution
The key is to continuously follow the policy agenda, to develop strategies for influencing investigations and decision making, and promote the business’s view on how to reach the best possible outcome.
Examples of how Aspekta can contribute:
• Analyses of the actors and arguments
• Courtship and seminars
• Reports and opinion articles
Advantage
The best effect is achieved by being the front runner, providing the greatest opportunity to influence how a future decision takes shape.
Improve your reputation
Need
Reputation is the knowledge of the outside world and its attitude towards a business. A good reputation is helpful not only in times of crisis but also when new employees are recruited, when market shares are gained, when a listing is prepared or when talks are arranged with politicians.
Solution
What do the stakeholders think? What knowledge do they have? It is essential to use measurements to govern the choice of solution as well as a long-term perspective on the action.
Examples of how Aspekta can contribute:
• Attitude surveys and analysis
• Strategies and plans
• Target group-oriented activities
Advantage
Businesses that reach and exceed their targets are almost always characterised by long-term thinking and clear and consistent communication with all key stakeholders.
Gain support for the change within your organisation
Need
Clear and communicative leadership results in better motivated employees. Deficiencies in internal communication in connection with changes within the organisation will influence the chances of success.
Solution
It is important to identify the motives and arguments for change, and to disseminate those arguments so that everyone speaks the same language.
Examples of how Aspekta can contribute:
• Q & A document
• Message training
• Fact sheets and newsletters
Advantage
An available leadership, with well thought out arguments, who can answer the questions that pop up, will win respect and gain support to implement change.