Background

Communication as management's main task. That is Aspekta’s ambition. Aspekta aims to be the Öresund region's most successful, progressive and respected public relations consultancy, attracting the best consultants and getting the most prestigious assignments. We provide analysis, strategy and activities in public relations and communications. We are based in Malmö, Copenhagen and Stockholm. With the help of partners and networks, we can solve our clients’ problems in all the Nordic countries and the EU. Aspekta is a member of PRECIS, the Swedish Public Relations consultancies’ trade association, and complies with industry standards (www.precis.se).


Aspekta in brief

20 full-time employees.
Sales: SEK 19 million in 2010.
Offices in Malmö, Copenhagen and Stockholm and partner firms in Helsinki and Oslo.
Member of the public relations consultant network, APCO Worldwide.
Owned by management.
CEO Magnus Dahl.


Aspekta’s milestones so far
1994 Company founded by Magnus Dahl under the name Dahl & Co. Information AB.
2000 Rapid growth, new employees and new customers. Thomas Pålsson becomes partner.
2001 Name changed to Aspekta. Professional board is appointed.
2006 Aspekta wins the Swedish PR industry contest Spinn in the B2B category and manages communication for Malmö-based company BE Group's IPO.
2008 Sales pass 20 million and Aspekta takes its place on the top-ten list of Skåne's largest communications companies.
2009 Aspekta designated the 3rd best PR consultancy, in the category of medium-sized firms, in the customer quality survey REGI.
2010 Aspekta invests in its Öresund presence (Aspekta Trinskjaer) and web services (Aspekta Propeople). Linda Molin becomes partner.